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Two moves this month, in priority order.

1. 1

   Complete your Google Business Profile for stronger local discovery.

   First stepAdd service categories, your service-area ZIPs, and 6+ recent install photos in Google Business Profile this week.

   Expected impact Lifts local-pack ranking — tracked in your Reputation Benchmark next cycleEffort · Low
2. 2

   Press into the two ZIPs your competitors under-serve.

   First stepLaunch a geo landing page for 80513 and 80540 — lowest competitor density and above-market roof sizes in the Competitive Intelligence scan.

   Expected impact Opens pipeline in your least-saturated submarketsEffort · Medium

Reallocate spend toward paid search — it returns your lowest cost per booked job.

Paid Search delivers prospects at $38 CPL versus $71 blended — shift ~$1,400/mo from Paid Social to capture the spread.